《商务礼仪》的内容模式为：由一个即将走上工作岗位的大学毕业生找工作开始，以此人物为主线，在走上工作岗位后，围绕其工作岗位各个环节所涉及的礼仪展开。这些礼仪包括：面试礼仪、着装礼仪、接待礼仪、电话礼仪、餐桌礼仪、会议礼仪、谈判礼仪、礼品礼仪、自助餐礼仪、庆典礼仪。
《商务礼仪》有两个特点，一是英汉双语，既面向商务英语专业学生，也面向汉语类相关专业学生；二是将商务礼仪融人情景会话及商务活动中，而没有单纯地讲礼仪和介绍案例。
随着我国对外交往活动的增加，越来越多的国内机构和企业都与国外相关行业开展了交流和合作。在对外交往中，要做到大方得体，既尊重了对方，又保持自己的尊严，就必须懂得对外交往的礼仪。
此书是编者很久以前就有的想法。2004年，本校商务英语专业开设了商务文化课，里面涉及的内容大多是商务礼仪，其中有许多不同的礼仪习俗，比如不同的国家对目光接触的礼仪要求是不同的。美国人在与人交谈过程中喜欢盯着对方的眼睛，而英国人相反，不爱与对方长时间对视，因此当美英双方谈判时，美国人的“盯人战术”常常会弄得英国人“躲躲藏藏”，双方很容易不欢而散。但如果双方都了解对方的礼仪要求，就可以避免误会，顺利合作。这样的例子很多。以往所采用的材料大都是全英文本科教材，不太适合高职学生使用，因此编者萌生了编写一本高职层次学生用的商务礼仪教材的想法。
在现实生活中，大多数人能够正常地与人交往，但是在商务场合，许多交往礼仪被规范化，没有经过学习和训练就不能达到商务礼仪的要求，从而影响交往的效果，甚至有损本人、公司以至于国家的形象。如何接递名片，如何站、坐，如何注视对方，交往距离如何，如何就餐等都是商务礼仪所涉及的内容。
本书的内容模式为：由一个即将走上工作岗位的大学毕业生找工作开始，以此人物为主线，在走上工作岗位后，围绕其工作岗位各个环节所涉及的礼仪展开。这些礼仪包括：面试礼仪、着装礼仪、接待礼仪、电话礼仪、餐桌礼仪、会议礼仪、谈判礼仪、礼品礼仪、自助餐礼仪、庆典礼仪。
本书有两个特点，一是英汉双语，既面向商务英语专业学生，也面向汉语类相关专业学生；二是将商务礼仪融人情景会话及商务活动中，而没有单纯地讲礼仪和介绍案例。
参加本书编写的教师来自辽阳职业技术学院，其分工如下：
导读、第一单元（陈威），第二、三单元（马玲、陈威），第四、五单元（赵伟宁、陈威），第六、七单元（彭华、陈威），第八、九单元（付晓、陈威）。
本书内涉及的公司及个人名称均属虚构，特此说明。
由于编者才疏学浅，书中不当之处不吝赐教。
收起全部↑
导读
课文
Unit 1 Going for an Interview
Unit 2 On the Telephone
Unit 3 Meeting People
Unit 4 Showing Around
Unit 5 Accommodating and Entertainment
Unit 6 Business Negotiation
Unit 7 Conference
Unit 8 Seeing Off
Unit 9 Anniversary — at the Buffet
课文译文
第一单元 参加面试
第二单元 接打电话
第三单元 初次见面
第四单元 参观游览
第五单元 住宿与招待
第六单元 商务谈判
第七单元 商务会议
第八单元 送别
第九单元 周年庆典——在自助餐会上
Daniel： Ive got it. It sounds cool.
Vivian： After the speech by our president， we will be having a buffet reception. You have to make sure to avoid putting your attention on the food instead of the people. Id recommend that you keep smiling and it is a good time for social contact. And do not smoke.
Daniel： Actually I dont smoke. Anything else I need to take notice of？
Vivian： Keep your right hand clean and dry in case you may probably shake hands with others. Dont talk with others with your mouth full of food. It is considered impolite.
Daniel： I see. If I feel like getting acquainted with someone， what do you think I should do？
Vivian： I was just having a bit of advice on this. The safest way is to be introduced to the person. You can turn to me that day.
Daniel： Vivian， thank you very much. I learned a lot today.
Vivian： Its my pleasure. I used to be a newcomer and I got help from my colleagues.
Im looking forward to seeing you as a gentleman at the buffet.
Daniel ： You bet.
Scene Three At the Anniversary（The 30th Anniversary of Joy Toy company is at the Grand Hotel. All the guests have been seated. It begins. The president， Mr. Pan gives a speech. ） Ladies and gentlemen，
Good evening. For 30 years， JOY has been more than a toy company. It has been a beacon of merriment and enlightenment for the people around us —— the children and their parents who purchased our products， the partners who chose us in the competitive market， and most of the colleagues who went through thick and thin for so many years. I should say everyone， here tonight at the anniversary is lucky since we choose JOY as a career for life. It did or it definitely will bring you merriment and enlightenment.
Teamwork is another bonus for each of us. It is the spirit of this company. When you meet up with challenges， it encourages you to welcome them. Then youll find yourself wiser， stronger， and more capable than you were the day before.
The latest year was a tough but exciting one. We endured the hardest time brought by the global finanical tsunami and we achieved an excellent sale target， which is worth being mentioned at this special and memorial moment. You are the one who made this miracle. You are the wonderful team. Im proud of you and please allow me to express my respect to you ！
书单推荐
