本书针对高职高专教育的特点，以外贸行业职业岗位所需的职业能力为本位，强调培养高职高专学生的外贸业务实际操作技能。为此，本书设计了客户开发、交易磋商、业务达成、付款方式、合同履行以及售后服务六大模块，共由14个章节、36个任务组成。其中，第1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2～14章分别详细介绍外贸进出口流程的主要环节：建立业务关系、资信调查、促销、代理、询盘与回复、报盘与还盘、采购订单、付款方式、合同订立、包装、装运、保险以及索赔理赔等。每个章节包含7个组成部分：背景介绍、写作建议、样函展示、典型例句、实战邮件、巩固练习和实训练习。
Module 1 Customer Development
Chapter 1 Basic Knowledge About Business Emall Writing
Task 1 How to Write a Business Email
Task 2 How to Manage Business Emails
Chapter 2 Establishment of Business Relations
Task 3 Seeking Business Cooperations
Task 4 Replying to Emails Regarding Business Contacts
Chapter 3 Credit & Status Enquiry
Task 5 Making a Credit & Status Enquiry
Task 6 Replying to Credit & Status Enquiry
Chapter 4 Sales Promotion
Task 7 Writing Sales Promotion Emails
Chapter 5 Agency
Task 8 Applying for Sole Agency
Task 9 Responding to Sole Agency Applications
Module 2 Enquiries and Offers
Chapter 6 Enquiries and Replies
Task 10 Making Enquiries
Task 11 Replying to Enquiries
Chapter 7 Offers and Counter Offers
Task 12 Making Offers
Task 13 Making Counter Offers
Module 3 Conclusion of Business
Chapter 8 Purchasing Orders
Task 14 Placing an Order
Task 15 Responding to an Order
Module 4 Payment Terms
Chapter 9 Payment Terms
Task 16 Negotiating Payment Terms
Task 17 Establishing an L/C
Task 18 Checking and Amending an L/C
Task 19 Extending an L/C
Module 5 Contracts and Their Execution
Chapter 10 Contracts
Task 20 Signing an S/C
Task 21 Amending an S/C
Task 22 Cancelling an S/C
Chapter 11 Packing
Task 23 Advising Packing Details
Task 24 Responding to Packing Methods
Chapter 12 Shipment
Task 25 Sending Shipping Instructions
Task 26 Urging Timely Shipment
Task 27 Proposing Part Shipment & Transshipment
Task 28 Sending Shipping Advice
Chapter 13 Insurance
Task 29 Introducing Insurance Terms
Task 30 Effecting Insurance
Task 31 Demanding Excessive Insurance
Task 32 Responding to Emails Concerning Insurance
Module 6 Complaints, Claims & Settlements
Chapter 14 Complaints, Claims & Settlements
Task 33 Making Complaints
Task 34 Filing Claims
Task 35 Responding to Complaints
Task 36 Settling Claims
Appendixes
References
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