“什么是”研究方法系列：什么是在线研究？_上海外语教育出版社编_9787544665032

本书对在线社会研究做了简单易懂的介绍，涵盖了社会科学家关注的关键问题：在线调查、焦点小组、访谈、民族志和实验，以及讨论社交媒体和在线研究伦理的影响。它为新的研究领域提供了一个详细的，**的词汇和书目，书中简短、清晰的案例研究可以让学生在实践中看到研究的例子。

The 'What is？' Research Methods series provides authoritative introductions to a range of research methods which are at the forefront of developments in the social sciences.

Each volume sets out the key elements of the particular method and features examples of its application, drawing on a consistent structure across the whole series. Written in an accessible style by leading experts in the field, this series is an innovative pedagogical and research resource.

The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment？ As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online.

It covers the key issues and concerns for social scientists online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research？ shows social scientists of all levels-from undergraduates to established researchers-how to engage in the online environment in appropriate ways, and points the way forward for future research.

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