世纪商务英语综合教程(专业篇 1 第6版)/“十二五”职业教育国家规划教材
定 价:43 元
丛书名:“十二五”职业教育国家规划教材
- 作者:孙雪梅,王洗薇,王华,刘杰英 等 编
- 出版时间:2018/7/1
- ISBN:9787568514767
- 出 版 社:大连理工大学出版社
- 中图法分类:F7
- 页码:218
- 纸张:胶版纸
- 版次:6
- 开本:16开
《世纪商务英语综合教程(专业篇 1 第6版)/“十二五”职业教育国家规划教材》采用多种灵活的设计手段,将单元主题的一般性知识以图片、视频等模式传递给学习者。同时,提供切合热点的真实素材,让学习者可以身临其境地体验国际商务英语交际活动。
通过不同场景和任务的听力输入,围绕单元主题训练学生捕捉细节信息、概括主旨等能力,并通过让学生就同一话题进行对话、展开讨论、陈述观点,提高学生的语言输出能力。
选择能够体现单元主题的有代表性的文章,并配有丰富的插图以激发学生的学习兴趣。课文后配有阅读理解、词汇、翻译、语法、项目训练等,形式多样,将每个单元所学的商务知识与实用的英语语言知识相结合,重点培养学生的语言应用能力,引导学生融入商务交流的世界,接受和体会商务英语的使用规则。
Unit 1 Marketing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 2 Insurance
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 3 Customer Service
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 4 Online Advertising
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 5 Human Resources
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 6 Sharing Economy
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 7 Intercultural Business
Communication
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 8 International Retailing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 9 The Internet of Things
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 10 New BusinessTypes
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice