本教材根据《商业空间设计》课程项目化教学的需要，从行业经典案例分析入手，简要介绍了餐饮空间的设计要求及方法，引导学生对餐饮空间设计进行理解与分析。并在本书实训部分以学生作品作为案例，详细展示了项目化课程中餐饮空间的设计流程，能对学生的设计过程起到一定的规范和指导作用。同时，本书也介绍了标识及导向系统在餐饮空间中的应用，使学生理解其与餐饮空间设计的关系，从而更加全面的认识餐饮空间设计。
陈卓，四川工商职业技术学院设计艺术系环境艺术设计专业讲师，本科及硕士研究生毕业于川音成都美术学院环境艺术系，主要负责室内设计专业方向的教学。曾发表学术论文4篇，参编教材1部，完成设计多项，设计作品曾2次获得省级比赛奖。
项目1 餐饮空间设计方法案例分析——星巴克咖啡厅························ 1
进程1 星巴克的体验设计与餐饮空间设计构思·································· 1
进程2 空间处理要点····································································· 7
进程3 设计的基本要求·································································· 7
项目2 餐饮空间设计与实训·························································· 14
简餐餐厅设计················································································ 14
任务1 项目导入·········································································· 15
进程1 项目情况介绍，任务书解读················································ 16
进程2 场地勘测，收集资料·························································· 17
进程3 收集材料进行整理与分析···················································· 18
任务2 初步方案阶段···································································· 18
进程1 外出考察·········································································· 19
进程2 绘制平面布置图································································ 19
进程3 绘制手绘创意草图····························································· 23
进程4 设计意向汇报···································································· 25
任务3 深化方案阶段···································································· 28
进程1 完成设计方案图································································ 29
进程2 制作电脑效果图································································ 33
任务4 方案后期阶段···································································· 36
项目3 餐饮空间中的标识及导向系统············································· 55
进程1 标识及导向系统的意义······················································· 55
进程2 标识及导向系统在餐饮空间中的应用···································· 58
进程3 餐饮空间标识及导向系统设计案例赏析································ 62
项目4 案例赏析·········································································· 68
参考文献······················································································ 89
附 录························································································· 90
咖啡馆按照商业模式分类，不足以准确、细致区分目标顾客人群。体验设计重视“为谁设计”，从体验设计角度出发，以“主题”定义不同类型的咖啡馆则更为合理。主题是咖啡馆的灵魂，以主题分类，能准确地区分咖啡馆面向的不同顾客人群。主题一旦确立后，咖啡馆的环境、服务等有关顾客的体验都将围绕它进行设计与创造。星巴克的主题是创造属于“白领商务人士的第三空间”。在企业看来，人的生活空间有家庭和公司，他们分别代表了休息和工作，但是人还有社会交往的需求，满足这种需求的社交场合就是第三空间。星巴克把咖啡馆设计成以“咖啡为道具”的第三空间，并通过环境、装修、宣传、产品等设计开发，创造出独特的顾客体验。目前，主题设计已经逐渐为设计师所重视，但是，针对“主题”的创新和“主题”广度的拓展，仍处在初级阶段。设计师只要用心思考、用心体会，会发现生活中有很多主题可以被应用到咖啡馆的设计中，比如创业沙龙咖啡馆、电影咖啡馆、IT 咖啡馆、摄影咖啡馆、动漫咖啡馆等。确定了主题后，还要分析目标消费人群的特点，针对主题进行深度挖掘，将与其相关的文化、功能等作为卖点，将拓展后的主题渗入顾客消费体验的全过程，而不是仅停留在“店招”、“软装”等外在设计的层面。譬如江苏常州第一家以“猫”作为主题的咖啡馆——“甜心猫吧”，虽然咖啡的口感十分普通，价格也并不实惠，但却受到爱猫人士的捧场与支持。其主要原因是店里有二十只可供观赏的国内外纯种名猫，顾客在喝咖啡的同时可以与这些猫玩耍、合影，在动物的陪伴下放松心情。店里还定期举办小型沙龙、育猫经验分享会、微博网友见面会等。
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