该如何创造出能够成功迎合消费者的产品?在这本实用书籍中,你可以从该领域中*棒的产品设计者身上找到答案,他们来自Facebook、LinkedIn以及其他一些正迎头赶上的竞争公司。你会明白如何发现并阐释消费者的痛点,学习如何用其来指导团队产品设计中的每一步。
《设计人见人爱的产品(影印版)》面向设计人员、产品经理和其他希望能够与设计人员沟通的读者,任何想为产品创造过程添砖加瓦的人都应该阅读这书。
理解客户的确切身份、他们的所想以及如何设计出取悦他们的产品
学习成功的产品设计人员所使用的框架和原则
将5种状态融入产品界面的每一处,以增进转换效果并减少用户所感知到的加载时间
发现AppIe、Amazon以及Linkedln用于帮助团队有的放矢、快速决策的会议技巧
理解用户使用设备及完成任务的方式,设计出在各种条件下都高效的界面
学习成功的设计人员是如何创建出能够抓住用户本质需求的工作原型
利用心理学研究成果,创造出形成习惯的、感情注入式体验
斯科特·赫夫(Scott Hurff),作为产品设计人员和作者,在拟上市公司和具有风投背景的初创公司中领导设计了多个极为成功的消费者产品,涉及范围从电子商务到视频分享、视频约会。他甚至还有自己的独创产品。可以在5cotthurffcom上找到Scott。
Acknowledgments
Preface
Chapter 1 Why Products Exist
What's Product Design?
Product Design's Heritage
Why the History Matters
What the History Tells Us
So What?
Shareable Notes
Do This Now
Interview: Keenan Cummings
Chapter 2 How to Create Products People Want
Avoiding "Ego-First Development
What Does a Product Designer Do?
Shareable Notes
Do This Now
Interview: Amy Hoy and Alex Hillman
Chapter3 What Are We Building Here?
Defining What to Build
Shareable Notes
Do This Now
Interview: Sahil Lavingia
Chapter 4 User Interfaces Begin with Words
Really? Start with Words?
Creating User Flows
Writing Your Screens
Traits of Good Interface Copy
Shareable Notes
Do This Now
Interview: Jon Troutman
Chapter 5 Tangible Trumps Theoretical
Prototypes: Worth 1,000 Mockups
Bigger Than a Buzzword
Goals of Prototyping
Readying for Consumption
Shareable Notes
Do This Now
Interview: Pauly Ting
Chapter 6 The Mechanics of Interface Design
The Push and Pull of Prototypes Versus Pixel Perfection
The UI Stack: Five States of Interface Design
Ergonomics: Thumb Zones and Tap Targets
Cross-Platform Design
Shareable Notes
Do This Now
Interview: Diogenes Brito
Chapter 7 The Psychology of an Experience
Products and Psychology
Shareable Notes
Do This Now
Interview: Jonathan Badeen
Interview: Josh Brewer
Chapter 8 Interpreting Feedback and "Leveling Up" Your Product
It's a Creative Journey, After All
Leveling Up
Don't Squander Your Gains
Shareable Notes
Do This Now
Interview: Ruby Anaya
Chapter 9 Shipping Is an Art-and a Science
The Invention Versus the Manufactured Article
It's Ready When It's Ready
Being "Chief of Everything".
Interview: Josh Elman
Interview: Cat Noone
Appendix: Further Reading
Index
About the Author